Rainbow is an international fashion retailer with more than 1,000 locations across the United States, including Puerto Rico, and the US Virgin Islands. The brand found success with a wide array of affordable fashion, and felt that their rules-based fraud prevention system held them back from efficiently dealing with fraud.
– Michael Hoffman
Rainbow sought a partner to take over the burden of fraud prevention by providing 100% full automation of the process. Rainbow’s goal was to ensure their new fraud prevention partner would maintain their high approval rate without jeopardizing the accuracy of the decisioning – a problem Forter was more than equipped to solve.
Forter’s Payment Fraud Protection Solution has provided Rainbow with excellent results. Forter has elevated Rainbow’s approval rate to 99.3% and has completely automated approve/decline decisioning at the point of transaction.
Forter’s sophisticated machine learning model and proprietary soft linking technology – enabling the solution to connect personas, even when no two data points are in common – has also made it possible for Rainbow to better understand their ecosystem and address unique fraud pain points.