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As eCommerce takes on new users, new trends, and new consumer expectations - what are your big bets for 2022?

From first-time online buyers to a wave of new shoppers, eCommerce is ubiquitous for today’s digital-first consumer.

eCommerce is pivotal in closing the gap between human need and consumer demand. From food and clothing to prescriptions and detergent, consumers have developed new buying habits, tendencies, and preferences — ones that are here to stay.
Now is the time for merchants and retailers to embrace the shift (or suffer the consequences). Without a scalable online presence equipped to deliver personalized and seamless customer experiences, merchants will fail to thrive in today’s competitive, digital-first environment.
Discussion topics include:

  • How to take advantage of this shift to propel your brand forward
  • Best practices for growing your eCommerce strategy and digital storefront
  • How transformative solutions can drive personalization across the customer journey
  • How to identify legitimate new customers from fraudsters to avoid declining profit margins

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    Tory Bunker Headshot
    Tory Brunker
    Sr. Director, Product Marketing, Adobe Commerce
    Justin Racine Headshot
    Justin Racine
    Director, Commerce Strategy, Perficient
    Andrea Montero Headshot
    Andrea Montero
    Director, Product Management, Forter