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The Next Era of Commerce: Why Agentic AI is the Shift You Can’t Ignore

Discover how agentic AI is reshaping e-commerce with new rules for fraud, trust, and customer experience at scale

Forter Team on News and Insights

September 4, 2025•3 minute read

Read More

Futuristic AI-driven race cars speeding on a high-tech racetrack, with a teal car in the foreground and red and cyan cars trailing behind, leaving tire smoke.

The Next Era of Commerce: Why Agentic AI is the Shift You Can’t Ignore

An AI agent shops at a computer, signifying the rise in agentic commerce.

Proposing a Trusted Agentic Commerce Protocol

Futuristic robot using a computer to search “What is loyalty?” in a modern office setting, symbolizing AI-driven insights redefining customer loyalty and personalization in the digital era.

Redefining Customer Loyalty in an AI-First World

A robotic hand reaching for a tortilla chip from a bowl filled with coins, surrounded by party snacks and guacamole, symbolizing automated fraud in returns and double-dipping abuse.

Returns Abuse: Double-Dipping Fraud Doubles Down

A robot says "I am not a robot" like an authentication tool would ask.

Smarter Authentication in an AI-Driven World

Digital travel fraud concept showing an airplane breaking through a computer screen, with passports, boarding passes, and travel documents on a desk—symbolizing cybersecurity threats in the travel industry.

“Clean Slate” Travel Fraud Is On The Rise

Two blue AI robots working at computers in contrasting environments, symbolizing the dual nature of agentic AI in fraud prevention—proactive intelligence versus reactive defense."

Agentic AI: Changing the Fraud Game

Future-Proofing Commerce for the Agentic AI Era

A person plays a claw machine in a brightly lit arcade, aiming for various prizes including plush toys with cute faces, a birthday cake with lit candles, a 10% off coupon, and two wrapped gift boxes labeled 'Buy One Get One'. Another person inside the machine is handing out a red gift box.

Offering Promotions & Rewards Without Fueling Abuse

Seasonal ecommerce spikes are shown in an upward trending graph divided into the four seasons.

How to Seamlessly Handle Seasonal Spikes

Evolving with AWS: Forter Launches Trusted Agentic Commerce

With AI Shopping Agents, the Challenge Has Begun

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