27.8%
of all authentication failures are exemption rejections — the largest single failure category
FREE PAYMENT FRICTION AUDIT
You are losing revenue at checkout. Most of it is invisible.
Authentication losses don’t show up in your payments data. They look like checkout abandonment. They are not. The friction audit shows you what is actually happening.
Request Your Free Audit
1 in 4
customers who are challenged do not complete it
13x
more revenue lost to friction than to actual fraud
What You Have to Gain
Your free payment friction audit
We will show you the full scope of your authentication problem — and exactly how much revenue you can recover.
Measure
See your complete rate, your challenge abandonment rate by market, and your issuer-level performance — the numbers most merchants have never looked at.
Identify
Find out exactly where the leak is. Which issuers are costing you most. Where mobile is underperforming web. Where exemption rejections are losing transactions entirely.
Recover
Get specific recommendations benchmarked against real merchant data, with a concrete GMV recovery opportunity calculated against your own numbers.