FRICTIONLESS
FRAUD PREVENTION

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Increase sales with the smooth checkout your customers deserve

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The Problem

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Most fraud prevention solutions rely on rules and require manual reviews.  Forter’s system is automated and works in real-time. That means every transaction gets an instant yes/no response.  We call this Decision as a Service™.

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A New Generation of Fraud Prevention

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Forter offers a uniquely comprehensive solution: Everything an enterprise online retailer needs from fraud prevention. Full automation treats every customer as “innocent until proven guilty,” removing all friction from checkout with real-time, guaranteed decisions for every transaction.

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100%

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Automated Decisions

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100%

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Real-time

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100%

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Chargeback Guarantee

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the impact

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Eliminate Risk. Open Opportunities. Unlock Revenue.
100% automated fraud prevention means taking your business to the next level.

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Increased Approvals,
Fewer Declines

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Improved Customer
Experience

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Faster Fulfillment
Times

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Optimized Mobile
Transactions

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How it works

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Keeping up with today’s fast, agile fraudsters and meeting the expectations of customers requires something better, something smarter. The solution is a triple-layered system which is accurate, not risk-averse. It blocks fraudsters, but is invisible to genuine customers.

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Forter Decision dashboard

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Get instant access to the data behind our fraud decisions.
The Forter Decision Dashboard offers transaction details, performance reporting and insights into important business and payments trends.

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WHAT OUR CLIENTS SAY

“Before Forter we were approving approximately 90% of credit card orders, and now we are at 97%”

Osher Karnowsky, GM

WHAT OUR CLIENTS SAY

“We are extremely satisfied with our choice to work with Forter. Our approval rates are excellent, chargebacks are covered, and fulfillment times have improved considerably.”

Lawrence O’Connor, CEO

WHAT THE INDUSTRY SAYS

“Forter delivered an 8% increase in orders, a 153% ROI”

TEI™ of Forter Decision as a Service™

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In the News

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“[Forter is] so confident in its fraud finding model that it guarantees it will cover the cost of any transaction it okays that turns out to be bogus”

USA Today

“Forter must be doing something right”

Forbes

“[Forter is] announced as the first place, gold prize winner of the Most Invisible Innovation... at the 2015 PYMNTS Innovator Awards”

Reuters

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WANT TO KNOW MORE ?

CONGRATULATIONS

You have taken your first step towards a fraud-free future.
We will be in touch soon

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Bill Zielke

CMO

Bill is an experienced eCommerce executive. Before joining Forter, Bill was a Senior Director and Head of eBay Motors. Prior to that, he helped bring numerous new products to market, notably in his roles as Head of PayPal NA Merchant Marketing , VP Merchant Marketing at Bill Me Later and VP Product at CheckFree. In the earlier days of his career, Bill served as a Senior Risk Advisor at JP Morgan Chase. Bill holds a Bachelor of Science degree from Transylvania University

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Craig Eckstrom

CRO

Craig has more than 25 years helping technology companies grow. Prior to becoming Forter’s CRO, he served as the Chief Revenue Officer at Commerce Technologies, Inc. where he accelerated revenue growth and unified its portfolio of products for more than 8,000 clients. Before that he was Vice President of North America Sales and Partnerships at PayPal where he tripled small business telesales revenue in three years, and led large enterprise sales and partnerships that doubled PayPal market penetration. Craig holds a BA from Westminster College (PA).

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Rotem Katzir

VP HR

Rotem has over a decade of experience helping companies grow from seed to growth stage. Prior to joining Forter she held executive HR and ops roles at companies such as Supportspace, Kenshoo and Perion. Rotem holds a BSc in Psychology and Business Administration from Tel Aviv University and an MBA from Bar Ilan University specializing in Organizational Behavior.

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Iftah Gideoni

CTO

Iftah is an experienced executive with a diverse technology background. Prior to Forter, Iftah served as Chief Data Officer and V.P. R&D of myThings. Before that, he led a portfolio of research projects for the Australian national research agency CSIRO. In the past, he was the V.P R&D and CTO of B.V.R. Systems and CTO of Proxy Aviation Inc. Iftah holds a B.Sc. (Physics) with distinction from Tel Aviv University, and an M.Sc. from the University of British Columbia (Vancouver, Canada) in the area of inference and decision under uncertainty.

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Alon Shemesh

Co-Founder & Chief Analyst

Alon is an experienced Big Data Expert. He leads Forter’s Risk Analysis Division and proprietary know-how. Alon co-founded Forter after leading the integration of Fraud Sciences’ solution for PayPal, after they were acquired in 2008. He served as the head of Automation Analytics, creating a cutting edge, scalable fraud decision-making system for Fraud Sciences and PayPal. Alon received his bachelor’s degree in business and economics from The Open University in Tel Aviv.

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Liron Damri

Co-Founder & COO

Liron is an experienced Fraud Prevention professional. He heads Forter’s overall Product and Business Operations. Liron co-founded Forter after serving at the leadership of PayPal’s risk organization in Tel Aviv. Prior to that he was the head of operations at Fraud Sciences, where he was responsible for behavioral analytics, taking an active role in building one of the most robust fraud detection systems in the world. Liron received his MBA from Tel Aviv University.

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Michael Reitblat

Co-Founder & CEO

Michael is the co-founder and CEO of Forter. Prior to founding Forter, Michael was the VP Product & International Operations at Pango Parking where he was in charge of the deployment and adoption of Mobile Wallet technologies worldwide. In 2008, before its acquisition by PayPal, Michael led Product at Fraud Sciences, where he faced some of the most challenging questions in the cyber security ecosystem. Michael’s fascination with online fraudsters began following a successful “self experimentation with the Internet” phase as a teenager and an even more successful period of service as an intelligence officer in the early days of the Israeli Cyber Command.

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