HelloFresh Redefines Customer Lifetime Value
HelloFresh is redefining customer lifetime value and partnering with Forter to evolve the company's approach to fraud and abuse.
At HelloFresh, we came up with our own version of customer lifetime value, and it's a universal metric that all teams are using to make data-driven decisions. That was a key piece on getting buy-in internally, and Forter's been very supportive in how we're looking at fraud and how we're evolving.
Emina Zahirovic
Assoc. Director, Global Payments
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