Agenda

Breakfast

Main Stage

Welcome to IMPACT!

Jason Grunberg

Forter

David Coates

Forter

Main Stage

Trust: The Heart of Digital Commerce

Autonomous AI agents are set to transform digital commerce—driving efficiency, innovation, and competitive advantage. Join Michael and Liron as they share their vision for both the promises and risks shaping this new era.

Michael Reitblat

Forter

Liron Damri

Forter

Main Stage

The Cutting Edge: What’s New at Forter

In an era defined by agentic AI, trust is more critical than ever. Join us as we unveil a forward-looking vision where trust is built into every step of the customer journey - powering personalized experiences and smarter decisions that give your business an edge.

Jason Grunberg

Forter

Main Stage

AI & the Future of Agentic Commerce

Key to any emerging trend becoming reality is the visionaries who can shape markets and bring technology to life. AI is now rapidly transforming digital commerce — creating groundbreaking opportunities alongside a new set of challenges. In this session, some of the industry’s brightest minds will explore the emerging use cases and strategic opportunities of agentic AI, while also confronting the evolving challenges — from sophisticated fraud tactics to new ways shoppers discover and buy. Walk away with actionable insights on how to navigate, prepare for, and thrive in this new era of AI-driven commerce.

Justin Honaman

AWS

Caleb Bryant

Salesforce

Ali Furman

PwC

Frank Kouretas

ESW

Jason Grunberg

Forter

Networking Break

Breakout 1

Beyond Points & Perks: The Future of Customer Loyalty

Today’s shoppers expect more than periodic discounts and status tiers – they’re looking for customized experiences tailored specifically to them. Learn how leading brands are moving beyond points and perks by unifying data to activate insights and deliver loyalty moments in real-time.

Chinmay Gupta

EG America

John Rolston

PwC

Nirali Patel

Forter

Breakout 2

Mitigating Friendly Fraud: Keeping Trust Without Taking Losses

Friendly fraud is rising — and it isn’t always so friendly. Identify the different types (from accidental chargebacks to deliberate misuse), measure their impact, detect first-party fraud and recover losses without jeopardizing genuine customer relationships.

Nitish Pandit

Priceline

Ashley Myers

Tractor Supply Company

Stephanie Achoa

Forter

Breakout 3

Approving More Revenue: Winning Strategies From Leading Issuers

Curious why certain transactions get declined? This is your opportunity to go straight to the experts. In this session, you'll hear directly from top issuing banks and the platforms that power them. Discover the reasons behind declines and gain practical insights on what you can do to drive higher authorization rates and approve more transactions.

Justin O'Neill

Capital One

Amy Pierce

Bank of America

Justin Moore

FIS

Emily Ashton

Forter

Lunch

Main Stage

Beyond Benchmarks: What the Most Strategic Companies Are Doing Differently

You’ve invested in the best technology to reduce fraud and false positives, now it’s time to make sure it’s enabling your broader business goals. In this session, we’ll explore how the most successful teams work with Forter to unlock growth.

Curtis Crawford

Wayfair

Adva Rudis

Forter

Main Stage

Partnering for Success: Creating Organizational Alignment for Better Results

Leading retailers increasingly recognize fraud, risk, and payments as revenue enablers rather than mere operational concerns. Learn how to optimize cross-functional collaboration to fuel stronger relationships, provide better customer journeys, and deliver better results.

Jennifer Rodgers

Shoe Carnival

Lisa Meepummarin

PwC

Kerry Hudson

Forter

Breakout Transition

Breakout 1

What the Fraud? LIVE: The Age of Agentic

Join Forter’s Dany Naigeboren as industry leaders share some early examples of how agentic AI is being put to work to enhance the customer experience while also keeping the bad guys at bay.

Jordan Harris

Fraud Boxer

Kari Beiswanger

Mejuri

Amit Ghosh

Expedia

Dany Naigeboren

Forter

Breakout 2

The Full Picture: Quantifying the Business Impact of Abuse & Maximizing Value

Hidden forms of promo and refund abuse quietly erode margins - especially during the holiday shopping season. Embrace automation and learn proven tactics for identifying abusive behaviors across the customer journey while preserving a seamless experience for loyal shoppers.

Vanessa Merenda

Aritzia

John Szczuplak

L'Oreal

Caleb Bryant

Salesforce

Casey Drummond

Forter

Breakout 3

VAMP: It’s Live: Navigating Visa’s Latest Updates

Visa’s upcoming Acquirer Monitoring Program merges fraud and service compliance ratios into a single program, impacting businesses globally. Explore merchant success stories, compliance best practices, and how to stay ahead of these evolving regulations.

Bryan Penny

MAG

Galit Shani-Michel

Forter

Breakout Transition

Breakout 1

Counting the Uncounted: Understanding the Total Cost of Fraud to Fuel Profitability

Fraud’s impact runs deeper than chargebacks and blocked transactions — it silently erodes margins and masks true profitability. Join industry experts as they uncover the hidden and shifting costs of fraud, explore data-driven methods to measure uncertainty, and reveal how smarter fraud strategies can unlock higher approval rates, healthier margins, and sustainable growth in a dynamic market.

Matt Lampert

Wayfair

David Coates

Forter

Eitan Har-Oz

Forter

Breakout 2

Protecting Customer Touchpoints: The Importance of Account Protection

Fraudsters are targeting early touchpoints like account creation and login — putting both your customers and brand at risk. Understand how modern attackers exploit vulnerabilities and why proactive account protection is crucial for sustaining trust.

Matthew Vorcheimer

Total Wine & More

Prashant Gosavi

Seat Geek

Nir Maayan

Forter

Breakout 3

Talk Payments to Me LIVE: The Multiprocessor Advantage

Join Talk Payments to Me for a special LIVE episode, where our hosts take an inside look at the benefits, challenges, and best practices of using multiple payment processors — covering infrastructure considerations, routing efficiency, and tips to maximize performance without unnecessary complexity.

Kevin Mayes

Chewy

Harit Kalra

Chewy

Adam Davies

Forter

Networking Break

Main Stage

Raising the Bar: IMPACT Awards

Recognizing outstanding individuals and teams who’ve pushed the boundaries in fraud prevention, payments optimization, and customer experience.

Main Stage

Digital First: How some of America’s most recognizable brands are winning a new generation of fans

As leading brands reinvent their business models to compete in a digital-first, customer-led economy, they’re unlocking new paths to growth — but also new vulnerabilities to fraud and abuse. At the heart of this digital transformation is the drive for sustainable growth through personalized engagement and deeper customer loyalty. The world’s leading QSRs who are at the forefront of building robust loyalty programs join us to share best practices, pitfalls, and how to fight loyalty fraud without compromising customer experience.

Christine Gillott

McDonald's

Scott Corbin

Yum! Brands

Deborah Matteliano

AWS

Trent Boyd

Chick-fil-A

Ozge Ozcan

Forter

City Vineyard

Networking Reception

The day isn’t over when the final session ends! After IMPACT, hop on a quick shuttle to City Vineyard, where you can enjoy drinks and bites right on the Hudson River as you unwind with fellow attendees.