Commerce based on trust

Forter has pioneered the only solution that assesses trust at every customer interaction in real time. Powered by a coalition of the biggest enterprises and designed by the foremost experts—to unlock the full promise of commerce based on trust.
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Transactions
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Identities
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Countries

Why do leading brands choose Forter?

eCommerce & Retail

Augment customer experience, strengthen e-Commerce

“Working with Forter has changed our approach to fraud management...we can now provide a more positive, seamless experience for our clients as well as strengthening our e-commerce.”

Kristina Blahnik
CEO
deckers logo

eCommerce & Retail

Building trust & operational excellence

“Forter’s integrated, real time approach to fraud prevention has been central to building trust and supporting operational excellence."

Jesse Carstens
Global Director, e-Commerce Ops
priceline logo

Travel

Enabling safe growth

"We chose to partner with Forter to ensure that our customers enjoy a safe and smooth experience when booking travel."

Eric Lorenz, VP of Financial Operations
Eric Lorenz
VP, Financial Operations

Come work with us.

Join us and our commitment to restore trust back to global commerce

see open roles

What we do

A world-wide presence

New York

575 5th Ave. 29th Floor  | New York, NY 10017

United States

Tel Aviv

Totseret ha-Arets St 7  | Tel Aviv-Yafo 6789104

Israel

London

38 Chancery Lane  | London WC2A 1EN

UK

Shanghai

135 Yanping Road  | Jing'an District, Shanghai

China

Singapore

71 Robinson Road  | Level 14 - 141

Singapore

Leadership

Investors

Get in touch

Michael Reitblat

CEO and Co-Founder

BIO

Michael was trained in cybersecurity and fraud prevention in the Israeli military. He went on to help build Fraud Sciences, a pioneer in online payment fraud, later acquired by PayPal.

Fun Fact

As a kid, I collected coins as a hobby. Eventually my collection grew to more than 1,000 coins from 103 different countries.

Liron Damri

Co-Founder and President

BIO

Liron has been an executive in fraud prevention for over a decade. After tracking terrorist money transfers with Israeli Intelligence, he led fraud prevention teams at Fraud Sciences and PayPal.

Fun Fact

In 2005, I hiked the Israel National Trail, which stretches more than 680 miles from the Israel-Lebanon border in the north, to the Gulf of Aqaba in the south.

Angela Whiteford

CMO

BIO

Angela has spent more than two decades in senior leadership roles working with hi-tech brands including Affirmed Networks (acquired by Microsoft), Iron Mountain & Starent Networks (acquired by Cisco).

Fun Fact

I love traveling and trying new foods. I used to live in Singapore and one of my goals is to taste my way through the hawker stalls on my next visit!

Iftah Gideoni

CTO

BIO

Iftah has spent more than 20 years as an R&D executive, in Artificial Intelligence and data management within hyper scalable environments, earning multiple recognitions as a top fintech CTO.

Fun Fact

I paid my way through college by cleaning bulk freighter ships docked in port. There are some smells I will never forget.

Colin Sims

COO

BIO

Colin spent a decade on Wall Street before entering the tech sector. Prior to Forter, he led the strategic sale of Eats.com, and ran operations for retail marketplace, Delivery.com.

Fun Fact

In my younger years, I designed robotic insects for DARPA and ran Zero-G combustion experiments at NASA. My nerd credentials are strong.

Aaron Barfoot

CFO

BIO

Aaron is a veteran of the tech industry, having served key leadership roles at Amazon, ClearDATA, Anaconda, Rackspace, USAA, Transocean Offshore and Continental Airlines.

Fun Fact

I’m a bit of a prankster and love to play practical jokes on my family. One of my favorite things to do is hide and pop out to scare my wife and kids.

Orit Rappaport

VP HR and General Manager Israel

BIO

An organizational psychologist, Orit has spent more than 13 years in various HR roles in the hi-tech industry spanning organizations including Intel, Amdocs and Fifth Dimension Ltd.

Fun Fact

My husband and I traveled across Australia in a caravan with our four kids for eight months straight. Miraculously, we all returned in one piece.

Oren Ellenbogen

VP Engineering

BIO

Oren is a creator that’s been at the heart of several high scale organizations and products. He curates the Software Lead Weekly newsletter and is author of the book “Leading Snowflakes.”

Fun Fact

My full name sounds like “ear elbow” in Dutch. Every time I visit Amsterdam it gets a little confusing.

Alon Shemesh

Co-Founder and Chief Analyst

BIO

With roots in fraud and big data at NPX Technologies, Fraud Sciences and PayPal, Alon brings deep understanding of analysis, machine learning and automatic decisioning to Forter.

Fun Fact

My first job was debt collection. Unfortunately, I had to visit businesses in person and, as you can imagine, I got yelled at frequently.

Marcus Holm

CRO

BIO

Marcus is an accomplished tech sales leader with expertise in machine learning. His experience spans international roles at VMware, Heptio, Kinetica, Cloudera and Cisco.

Fun Fact

In college, I won a sports car as a sales incentive and it ended up being used by a lead singer in a famous music video. I’ve been chasing fast cars ever since.