Company
We're committed to solving the impossible
Our Story
What We Do
Forter’s mission is to build trust in e-commerce by eliminating fraud for online merchants and marketplaces. To do this, we deliver fully automated and highly accurate decisions in real time. Our approach makes the customer experience easier and more secure, both of which boost revenue.
Impossible is an Invitation
Michael Reitblat (CEO), Liron Damri (President), and Alon Shemesh (Chief Analyst) founded Forter in 2013 to prove that conventional tactics were inadequate for the realities of online commerce, and that automation was possible. All three had served together in the cyber intelligence unit of the Israeli Army and later joined Fraud Sciences, which was acquired by PayPal in 2008. With a combination of intelligent technology, extensive experience and a keen understanding of merchant needs, the three developed a holistic fraud prevention solution that is fully automated and a driver for growth. Today, Forter processes more than $50B transactions annually and has offices in the United States, the United Kingdom and Israel.
Where We Are Today
Fully Automated Fraud Prevention
Founded in 2013, Forter uses automation to render highly accurate fraud prevention decisions in less than one second.
Decision as a Service®
Forter’s fraud prevention offering debuted in 2014, enabling clients to use Forter’s outsourced solution to stay ahead of criminals.
End-to-End Protection
Fraud doesn’t just happen at checkout. Our end-to-end solution, introduced in 2017, prevents fraud at every step of the customer journey.
Expanding Horizons
Forter continues to grow its research and domain expertise, adapting its technology to prevent new and emerging fraud techniques.
Our Mission
Innovate Against All Odds
Good companies become great when the odds are against them. In the face of adversity, they push harder. So when our industry says a goal is “impossible,” we see an opportunity to innovate. We have a resilient and nimble team that knows how to overcome incredible obstacles and reach unattainable goals. With focus and determination, we beat the odds and help make the world a little safer.
Awards
Highlights the top 50 private companies worldwide that are transforming finance through technology.
Forbes Fintech 50
Honors the achievements of exemplary organizations generating industry-changing innovation.
Fast Company Most Innovative Companies
Recognizes innovative companies making significant contributions to the card not present space.
Card Not Present Best Mobile Solution
In The News
Our Leadership
Michael Reitblat
Co-Founder & CEO
As a kid, I collected coins as a hobby. Eventually my collection grew to more than 1,000 coins from 103 different countries.
Liron Damri
Co-Founder & President
In 2005, I hiked the Israel National Trail, which stretches more than 680 miles from the Israel-Lebanon border in the north, to the Gulf of Aqaba in the south.
Alon Shemesh
Co-Founder & Chief Analyst
My first job was debt collection. Unfortunately it wasn’t over the phone; I had to visit businesses in person to collect debts. As you can imagine, I got yelled at frequently.
Orit Rappaport
VP Human Resources
My husband and I traveled across Australia in a caravan with our four kids for eight months straight. Miraculously, we all returned in one piece.
Iftah Gideoni
CTO & General Manager
I paid my way through college by cleaning bulk freighter ships docked in port. There are some smells I will never forget.
Colin Sims
CFO
In my younger years, I designed robotic insects for DARPA and ran zero-g combustion experiments at NASA. My nerd credentials are strong.
Oren Ellenbogen
VP Engineering
My full name sounds like “ear elbow” in Dutch. Every time I visit Amsterdam it gets a little confusing.
Roi Gavrieli
VP Global Expansion
I’ve worked as a kindergarten aide, an SAT teacher, a nightlife journalist, a climbing instructor, a guard for the French ambassador, and a mover in New York City. Not all of these are on LinkedIn.
Richard Hussey
VP Sales, Americas
For a time, I flew single engine planes. Once I got lost in the sky with my best friend and considered doing a tree top landing since there were no open fields. We ended up safely landing, but I told my friend we were lost. He never flew with me again.
locations
Tel Aviv
Forter's hub of technical and analytical innovation, the TLV office is home to our experts in fraud and machine learning.
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Totseret ha-Arets St
7, Tel Aviv-Yafo
Israel 6789104
New York
Our commercial hub, where all sales, customer success, marketing, and finance teams work.
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12 East 49th Street
New York, NY 10017
United States
London
The center of our global expansion efforts.
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50 Grosvenor Hill
Mayfair London
W1K 3QT, United Kingdom
Dive Deeper
Take a look under the hood to explore our technology
While our decisions are fully automated, the platform that makes them is the brainchild of experts who take the word “impossible” as a personal challenge.
Bring holistic fraud prevention to your network
Extend the power of your platform with accurate, real-time fraud prevention decisions from Forter.