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The Trust Platform for digital commerce

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Our Story

Take it from the team whose credit card was declined when registering the domain to their own fraud detection company—there had to be a better way.

Childhood friends and founders Michael and Liron started Forter for themselves. As Israelis working in the US, they had complex online identities. And like many of us, they would shop online, reserve flights, and buy goods only to have those transactions declined. They began their careers together at a manual fraud review company that PayPal later acquired. Once employed by PayPal, Liron saw first hand that staffing thousands of people to review transactions would never scale in a global economy.

After successfully leading an experiment to lift the manual, rules-based processes and replace them with an AI-powered model, PayPal’s fraud detection accuracy skyrocketed. When Liron overheard customers asking if they could buy their new fraud solution as a standalone product, he knew they were on to something. Liron and Michael reunited to build Forter—a fully automated platform that makes decisions about every eCommerce interaction based on a complete understanding of identity. Their focus from day one has been on using customer intelligence to give everyone the eCommerce experiences they deserve.

Leading brands choose Forter

eCommerce & Retail

Augment customer experience, strengthen e-Commerce

“Working with Forter has changed our approach to fraud management...we can now provide a more positive, seamless experience for our clients as well as strengthening our e-commerce.”

Kristina Blahnik
CEO
deckers
deckers logo

eCommerce & Retail

Building trust & operational excellence

“Forter’s integrated, real time approach to fraud prevention has been central to building trust and supporting operational excellence."

Jesse Carstens
Global Director, e-Commerce Ops
priceline
priceline logo

Travel

Enabling safe growth

"We chose to partner with Forter to ensure that our customers enjoy a safe and smooth experience when booking travel."

Eric Lorenz, VP of Financial Operations
Eric Lorenz
VP, Financial Operations

Work with us!

Join us and our commitment to restore trust in digital commerce.

See Open Roles

A world-wide presence

New York

575 5th Ave. 29th Floor
New York, NY 10017
United States

Tel Aviv

Derech Menachem Begin 156
Tel Aviv 6492108
Israel

London

38 Chancery Lane
London WC2A 1EN
UK

Singapore

71 Robinson Road
Level 14 - 141
Singapore

Leadership

Michael Reitblat

Co-Founder & CEO

Liron Damri

Co-Founder and President

Iftah Gideoni

CTO

Lauren Vigliante

VP People

Colin Sims

COO

Aaron Barfoot

CFO

Oren Ellenbogen

VP Engineering

Marcus Holm

CRO

Scott Buell

General Counsel

Alon Shemesh

Co-founder
Michael Reitblat

Co-Founder & CEO

Bio

Michael was trained in cybersecurity and fraud prevention in the Israeli military. He went on to help build Fraud Sciences, a pioneer in online payment fraud prevention, later acquired by PayPal.

Fun Fact

As a kid, I collected coins as a hobby. Eventually my collection grew to more than 1,000 coins from 103 different countries.

Liron Damri

Co-Founder and President

Bio

Liron has been an executive in fraud prevention for over a decade. After tracking terrorist money transfers with Israeli Intelligence, he led fraud prevention teams at Fraud Sciences and PayPal.

Fun Fact

In 2005, I hiked the Israel National Trail, which stretches more than 680 miles from the Israel-Lebanon border in the north, to the Gulf of Aqaba in the south.

Iftah Gideoni

CTO

Bio

Iftah has spent more than 20 years as an R&D executive, in Artificial Intelligence and data management within hyper scalable environments, earning multiple recognitions as a top fintech CTO.

Fun Fact

I paid my way through college by cleaning bulk freighter ships docked in port. There are some smells I will never forget.

Lauren Vigliante

VP People

Bio

Lauren is an accomplished HR leader with experience managing high-growth tech companies from New York to San Francisco.

Fun Fact

I have a family of all entrepreneurs. That’s why I wanted to go down the start-up path, because of this entrepreneurial spirit.

Colin Sims

COO

Bio

Colin spent a decade on Wall Street before entering the tech sector. Prior to Forter, he led the strategic sale of Eats.com, and ran operations for retail marketplace, Delivery.com.

Fun Fact

In my younger years, I designed robotic insects for DARPA and ran Zero-G combustion experiments at NASA. My nerd credentials are strong.

Aaron Barfoot

CFO

Bio

Aaron is a veteran of the tech industry, having served key leadership roles at Amazon, ClearDATA, Anaconda, Rackspace, USAA, Transocean Offshore and Continental Airlines.

Fun Fact

I’m a bit of a prankster and love to play practical jokes on my family. One of my favorite things to do is hide and pop out to scare my wife and kids.

Oren Ellenbogen

VP Engineering

Bio

Oren is a creator that’s been at the heart of several high scale organizations and products. He curates the Software Lead Weekly newsletter and is author of the book “Leading Snowflakes.”

Fun Fact

My full name sounds like “ear elbow” in Dutch. Every time I visit Amsterdam it gets a little confusing.

Marcus Holm

CRO

Bio

Marcus is an accomplished tech sales leader with expertise in machine learning. His experience spans international roles at VMware, Heptio, Kinetica, Cloudera and Cisco.

Fun Fact

In college, I won a sports car as a sales incentive and it ended up being used by a lead singer in a famous music video. I’ve been chasing fast cars ever since.

Scott Buell

General Counsel

Bio

Scott began his legal career managing high-stakes litigation and global investigations at a large law firm. Prior to Forter, Scott led the product counsel function at MongoDB, negotiating deals, establishing the company’s privacy program, and owning litigation and IP.

Fun Fact

I logged a couple thousand hours of pro bono work as a firm lawyer, and I’m always interested in ways to better integrate pro bono practice into corporate legal groups.

Alon Shemesh

Co-founder

Bio

With roots in fraud and big data at NPX Technologies, Fraud Sciences and PayPal, Alon brings deep understanding of analysis, machine learning and automatic decisioning to Forter.

Fun Fact

My first job was debt collection. Unfortunately, I had to visit businesses in person and, as you can imagine, I got yelled at frequently.

Investors

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