Company
We're committed to solving the impossible
What We Do
Forter is a fraud prevention company whose mission is to build trust in e-commerce by eliminating fraud for online merchants and marketplaces. To do this, we deliver highly accurate and fully automated fraud prevention in real time. Our approach makes the customer experience easier and more secure, both of which boost revenue.
Impossible is an Invitation
Michael Reitblat (CEO), Liron Damri (President), and Alon Shemesh (Chief Analyst) founded Forter in 2013 to prove that conventional tactics were inadequate for the realities of online commerce, and that automation was possible. All three had served together in the cyber intelligence unit of the Israeli Army and later joined Fraud Sciences, which was acquired by PayPal in 2008. With a combination of intelligent technology, extensive experience and a keen understanding of merchant needs, the three developed a holistic fraud prevention solution that is fully automated and a driver for growth. Today, Forter processes more than $50B transactions annually and has offices in the United States, the United Kingdom, Singapore and Israel.
Fully Automated Fraud Prevention
Founded in 2013, Forter uses automation to render highly accurate fraud prevention decisions in less than one second.
Decision as a Service®
Forter’s fraud prevention offering debuted in 2014, enabling clients to use Forter’s outsourced solution to stay ahead of criminals.
End-to-End Protection
Fraud doesn’t just happen at checkout. Our end-to-end solution, introduced in 2017, prevents fraud at every step of the customer journey.
Expanding Horizons
Forter continues to grow its research and domain expertise, adapting its technology to prevent new and emerging fraud techniques.
Innovate Against All Odds
Good companies become great when the odds are against them. In the face of adversity, they push harder. So when our industry says a goal is “impossible,” we see an opportunity to innovate. We have a resilient and nimble team that knows how to overcome incredible obstacles and reach unattainable goals. With focus and determination, we beat the odds and help make the world a little safer.
Highlights the top 50 private companies worldwide that are transforming finance through technology.
Forbes Fintech 50 2018 & 2019
Honors the achievements of exemplary organizations generating industry-changing innovation.
Fast Company Most Innovative Companies
Recognizes excellence in identity verification, security, and authentication, as expressed by merchant satisfaction.
MPE Award for Best ID, Security, and Anti-Fraud Solution
Our Leadership
Michael Reitblat
Co-Founder & CEO
As a kid, I collected coins as a hobby. Eventually my collection grew to more than 1,000 coins from 103 different countries.
Liron Damri
Co-Founder & President
In 2005, I hiked the Israel National Trail, which stretches more than 680 miles from the Israel-Lebanon border in the north, to the Gulf of Aqaba in the south.
Alon Shemesh
Co-Founder
My first job was debt collection. Unfortunately it wasn’t over the phone; I had to visit businesses in person to collect debts. As you can imagine, I got yelled at frequently.
Iftah Gideoni
CTO
I paid my way through college by cleaning bulk freighter ships docked in port. There are some smells I will never forget.
Colin Sims
COO
In my younger years, I designed robotic insects for DARPA and ran zero-g combustion experiments at NASA. My nerd credentials are strong.
Angela Whiteford
CMO
Enjoys eating cheese curds on top of fries and gravy - it may not sound appealing, but are you even Canadian if you don't love poutine?
Bob Elliott
CRO
Combined, my wife and I have seen Springsteen, U2, the Foo Fighters and Frank Turner roughly 100 times.
Oren Ellenbogen
VP Engineering
My full name sounds like “ear elbow” in Dutch. Every time I visit Amsterdam it gets a little confusing.
Orit Rappaport
VP Human Resources & General Manager
My husband and I traveled across Australia in a caravan with our four kids for eight months straight. Miraculously, we all returned in one piece.
locations
Tel Aviv
Forter's hub of technical and analytical innovation, the TLV office is home to our experts in fraud and machine learning.
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Totseret ha-Arets St
7, Tel Aviv-Yafo
Israel
6789104
New York
Our commercial hub, where all sales, customer success, marketing, and finance teams work.
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575 5th Ave. 36th Floor
New York, NY 10017
United
States
London
The center of our global expansion efforts.
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38 Chancery Lane
London WC2A 1EN, UK
Singapore
The gateway into our Asia Pacific engagement.
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71 Robinson Road
Level 14 - 141
Singapore 068895
Dive Deeper
Take a look under the hood to explore our technology
While our decisions are fully automated, the platform that makes them is the brainchild of experts who take the word “impossible” as a personal challenge.
Bring holistic fraud prevention to your network
Extend the power of your platform with accurate, real-time fraud prevention decisions from Forter.
