Say a shopper sends her AI shopping agent to buy a new sweater. The agent compares different retailers’ websites. If it can’t find an agent-ready path to purchase, it will start scraping and navigate your website like a consumer, extracting real-time pricing, inventory, and product data. The merchant won’t be able to tell which agent is there, who’s behind it, or how to treat it.
This is already happening. Agentic orders across Forter’s network are up fourfold since August. Merchants typically get at least six months to react to changing consumer behavior, but the upcoming holiday shopping season cuts that window down to four weeks.
Our Agentic Commerce Engine was built to help merchants capitalize on agentic traffic without losing visibility, trust, or control.
See which AI shopping agents are on your site
Personal AI agents like Muse, Instinct, and Grok Bot can complete purchases on any site that doesn’t block all bots. Even if the site isn’t optimized for them.
Most agentic traffic is invisible. Agents don’t announce themselves, so they blend into sessions the team can’t classify. Merchants are left guessing or blocking all bot traffic. That traffic includes new customers and new revenue.
We identify the agents on your site, even when they don’t identify themselves. We show you what they’re doing in the transaction grid, Forter Prism, and the enhanced AI activity dashboard.
You can’t set a policy for traffic you can’t see. This allows you to make informed decisions rather than defensive ones.
Trust the human behind the order
Agents are a gift to fraudsters. They come with built-in untraceability, masking the end customer’s behavior, device, and IP. Fraud attempts involving automation have doubled in the past 60 days, as bad actors deploy their own agents or hijack legitimate ones to “borrow” a trusted buyer’s reputation. Models trained on human behavior struggle here. They flag legitimate AI shopping agents for moving too fast and miss the malicious bots that blend in.
Forter’s identity network links nearly 98% of agentic orders to the real person behind them.
Our patented models are built for how agents actually behave, tuned to each channel and platform. That allows you to approve trusted customers with AI shopping agents without leaving the door open to fraud.
Control how agents experience your checkout
AI shopping agents default to scraping websites. Compared with protocols, this is roughly 10x slower and uses 5x more AI tokens. It’s a poor experience for the agent, the shopper, and you.
Forter’s Agentic Orchestration lets you manage the full checkout experience for AI agents. With headless checkout, AI shopping agents can transact faster through a single no-code integration. You can optimize how agents purchase, link customer loyalty programs, and set the conditions for each transaction.
You can shape the agentic customer journey rather than react to it.
Get ready before the peak holiday season
December is too late to prepare for holiday shoppers, whether human or agentic. Forter’s Agentic Commerce Engine is live today.
It works with any platform, protocol, or processor. You can work across multiple processors, using your existing commerce stack and partners, without having to bet on a protocol winner.
Agents are already on your site. Make sure you can see, trust, and control how they shop before the holidays.
