As businesses shift toward agent-based workflows and customers embrace agentic shoppers, trust and identity are more important than ever.
That’s why we’re proud to announce that Forter’s Trusted Agentic Commerce is now available in the newly launched AWS AI Agents and Tools category of AWS Marketplace, offering AWS customers a seamless way to make agent-led commerce secure and scalable.
This milestone marks the continued evolution of Forter’s work with Amazon Web Services (AWS). From joining the AWS ISV Accelerate Program to earning key industry competencies and simplifying procurement via AWS Marketplace, Forter and AWS are shaping the future of secure digital commerce.
Trusted Agentic Commerce
Now available in the AWS Marketplace AI Agents and Tools category, Forter’s Trusted Agentic Commerce allows AWS customers to easily discover, buy, and deploy agentic AI solutions using their existing AWS accounts — streamlining procurement and accelerating adoption.
As AI redefines how consumers engage with brands – from discovery and personalization to purchase and returns – agentic commerce is the next wave of digital commerce. But this evolution brings new risks. Autonomous agents and machine-generated interactions can supercharge convenience, but also widen the attack surface for fraud and abuse.
Forter’s Trusted Agentic Commerce addresses this fundamental challenge in the AI era: embracing innovation without compromising trust.
Rooted in Forter’s global digital identity network, Trusted Agentic Commerce was designed to support the shift toward autonomous, agent-led experiences by embedding identity intelligence at every step. Trusted Agentic Commerce integrates seamlessly into agentic workflows to help merchants:
- Prevent fraud across agent-based commerce journeys
- Link agents to real customers through secure PII handling
- Streamline payment authorization for faster, safer transactions
- Protect against agentic fraud in account creation, promotions, loyalty programs, purchases, and returns
As AI transforms commerce, Forter is setting the trust agenda – helping merchants adopt agentic innovation without sacrificing security, scalability, or customer experience.
By offering Trusted Agentic Commerce in AWS Marketplace, we’re providing customers with a streamlined way to access our AI-powered trust and fraud tools, helping them buy and deploy agent solutions faster and more efficiently.”
— Cyndy Lobb, Chief Product Officer, Forter
Expanding Across the AWS Ecosystem
Forter’s inclusion in the AWS Marketplace AI Agents and Tools category builds on a growing presence across AWS programs and technical validations, including:
- An AWS Travel & Hospitality Competency Partner, demonstrating our role in securing digital transactions and enhancing customer experiences worldwide.
- An AWS Retail Competency Partner, highlighting our robust capabilities and commitment to the retail and consumer packaged goods (CPG) sectors.
- An AWS Advanced Technology & ISV Accelerate Partner, recognizing our innovation within the AWS ecosystem.
- Featured on AWS Marketplace, simplifying procurement and integration for merchants with flexible billing options. AWS Enterprise Discount Program (EDP) members or those with a Private Pricing Agreement (PPA) can allocate these funds toward Forter purchases through AWS Marketplace.
These milestones are part of a continued investment in enabling merchants to embrace agent-based experiences that are trusted, secure, and truly scalable.
Fast-Tracked with Tackle
Speed is critical as AI agents move from concept to production. To deliver Trusted Agentic Commerce to market on day one, Forter partnered with Tackle. Leveraging Tackle’s expertise and seamless coordination with AWS, Forter accelerated the process and ensured a smooth, scalable launch within the new AWS AI Agents and Tools category.
We’re proud to support Forter in bringing Trusted Agentic Commerce to market. Our mission is to remove friction from the marketplace journey so innovators like Forter can focus on delivering solutions that move the industry forward.”
— Adam Boyle, VP, Product, Tackle
Looking Ahead
As AI agents move from experimentation to real-world application, merchants need trusted infrastructure to support the shift. With Forter now available in the AWS Marketplace AI Agents and Tools category, you can confidently embrace the future of agentic commerce while keeping your business secure.
To learn more about how Forter and AWS work together, visit forter.com/partners/aws and Forter’s Trusted Agentic Commerce listing in the AWS Marketplace.
