In today’s rapidly evolving digital commerce world, artificial intelligence is completely transforming how businesses operate. From enhancing the customer experience to streamlining checkout processes, saying AI is playing a pivotal role is an understatement.
However, alongside these benefits comes a new wave of challenges. Fraudsters are leveraging AI to orchestrate sophisticated scams at an unprecedented scale, putting businesses at risk. In the last year, Forter has seen a 202% increase in fraud driven by automation, with fraudsters using AI to carry out large-scale attacks like card testing, exploiting refund policies, and using social engineering tactics.
Our latest enhancements are built to keep you ahead of the curve. As threats and market shifts accelerate, businesses can’t afford to miss critical agentic signals or manually translate complex data into decisions. To keep pace, your AI tools need to do that work for you.
Enter the launch of Forter Prism — an innovative, AI-powered copilot designed to empower e-commerce teams with faster, deeper insights to navigate the complexities of our evolving commerce landscape.
Introducing Forter Prism: Your New AI Copilot
Forter Prism is a game-changing addition to the Forter Trust Platform, enabling you to instantly access actionable insights without complex analyses or custom dashboards. The new innovation includes:
- Instant answers: Forter Prism acts like a conversational AI copilot, instantly providing answers to your data questions. Need to know why certain transactions were declined? Or how your revenue breaks down by country? Just ask and receive a response immediately — empowering your team to make faster, more informed decisions.
- Transactional investigation: Automatically analyze transaction data with Forter Prism, including user activity, device patterns, and past behaviors, to generate comprehensive transaction reports. You’ll be able to converse with Forter Prism to ask follow-up questions or request additional details, reducing review times and improving decision-making accuracy, helping you stay agile as e-commerce fraud evolves.
With these capabilities, Forter Prism equips your team to make decisions with confidence — whether you’re managing risk or optimizing operations. Over time, Forter Prism will continue to expand, incorporating more data, insights, and intelligence across the platform, enabling you to do more, faster.
“Every retailer, merchant, and direct-to-consumer brand is looking to find ways to be more efficient – not just for the sake of cost savings, but to keep pace with the speed of evolving consumer behavior and expectations. Forter stands out in how they put retailers and brands at the heart of their solutions. With Forter Prism, they are delivering yet another major innovation to support the balance of revenue generation and consumer satisfaction.” — Rachel Levy, COO, Brooklinen
Understanding Agentic Activity with Network Benchmarks
Additionally, we’ve enhanced our Agentic Activity dashboard to help you understand how many AI agents are referring traffic or purchasing from your business.
Most merchants lack visibility into agentic traffic, often being unaware if agents are referring users, making purchases on their sites, or being used to commit fraud. This missing insight makes it difficult to navigate new commerce channels strategically.
Today, we’re excited to share that we’ve enhanced your dashboard with network benchmarks. Now you can see exactly how your business compares to the rest of the Forter network. Are you seeing more referrals via ChatGPT than others? Is Gemini a weak spot for your traffic compared to the network average? With this feature, you can get additional context to know how you are performing.
There’s More: Forter Enhancements
In addition to the above, we’re also announcing updates to our core solutions based on customer feedback.
- Expanded decision reasons: Decision reasons will include 3x more explanations for declined transactions, highlighting specific fraud-related scenarios Forter has identified. With this greater visibility and transparency, merchants are better able to identify trends and patterns behind specific transactions to understand Forter decisions.
- Dispute management updates: Our dispute management capabilities will receive enhancements to make it better than ever. These changes allow our merchants to more easily manage all of their disputes and chargebacks, hassle-free, and directly with Forter.
Navigate AI with Forter
With AI transforming both opportunities and threats in digital commerce, it’s crucial to have the right tools at your disposal. Forter offers businesses the ability to make quicker, more confident decisions that drive growth and reduce fraud risk. Whether you’re looking to make your operations more efficient or future-proof for agentic commerce, Forter is designed to help you stay ahead.
Ready to unlock the full potential of AI in your business? Learn more about Forter today.
