Guiding Through Fraud and Payments
GetYourGuide is a global travel experiences marketplace connecting travelers with local activities, tours, and attractions in 170+ countries. Since launching in 2009, GetYourGuide has scaled to serve millions of customers and thousands of supply partners across the globe — helping people turn time in a new place into something unforgettable.
How GetYourGuide Cut Chargebacks 5x & Boosted Conversions With Fraud Management and Payment Optimization
Scaling a Global Marketplace Without Letting Fraud Slow It Down
As GetYourGuide expanded, fraud risk grew alongside it — unauthorized payment methods, compromised accounts, and fraudulent supplier listings all demanded attention. Managing it manually, with static rules, created friction for good customers and pulled the Fraud and Risk team away from higher-order threats. GetYourGuide needed an automated solution that could block fraud without adding checkout friction or impacting the customer experience.
One Partner for Fraud Management & Payment Optimization
GetYourGuide partnered with Forter to replace static rules with AI-powered identity intelligence. By combining Fraud Management and Payment Optimization, Forter gave GetYourGuide the ability to dynamically apply 3DS where it’s needed — and exempt trusted customers where it isn’t — keeping the platform PSD2-compliant without slowing travelers down at checkout. The result is a Fraud and Risk team that can stay ahead of emerging threats, and a customer experience that doesn’t make good travelers feel like suspects.
Stronger Protection, Higher Conversions, & a Smoother Path to Checkout
- 5x Lower Chargeback Rate with Fraud Management protecting GetYourGuide’s revenue stream
- +1.22% Increase in Conversion Rate as more travelers moved from browsing to booking
- 72% 3DS Exemption Recommendation Rate, reducing friction for trusted customers without impacting authorization rates
