Kurt Geiger Steps Into International Style
How Kurt Geiger expanded their global presence while decreasing fraud and increasing authorization rate
Moving from a national phenomenon to an international powerhouse
As Kurt Geiger expanded their business to the U.S., they ran into differences in consumer spending behavior and banking regulations. This led to lagging authorization and completion rates along with high chargebacks and 3DS friction. Genuine customers were getting denied, revenue was being lost, and metrics were falling. Kurt Geiger’s strut towards expansion began to falter, and they needed to put the pep back in their step.
Improving customer experience & decreasing fraud
Forter helped Kurt Geiger put their best foot forward and lower their chargeback rate below Visa’s threshold. Kurt Geiger was able to take a hands-off approach as Forter’s AI decreased manual reviews and 3DS transaction rates, approving more genuine customers while removing authentication friction in both the U.S. and U.K. This freed up their fraud and customer service teams to focus on more fashionable topics — like brand protection and revenue-generating activities — that will help the company continue to expand.
From one side of the pond to the other, Forter optimizes Kurt Geiger’s approach to fraud and payments:
- 1.38% decrease in U.S. fraud declines
- 0.14% fraud chargeback rate in the U.S.
- 15% reduction in U.S. transactions sent to 3DS
- 20.5% average increase in issuer authorization rate across the U.S. and U.K.
