MediaMarktSaturn Reinvents Electronic Experiences
How MediaMarkt supercharges omnichannel experiences with Forter’s Trust Platform
Helping customers, not fraudsters, “experience electronics”
Known for their high-quality, cutting-edge “Experience Electronics,” MediaMarktSaturn’s swift service was hitting a bottleneck: their rules-based, manual fraud solution couldn’t keep up with the pace of fraudsters and reseller abuse. High-demand items were frequently requested among fraudsters, with fraud attacks especially appearing during peak campaigns. Meanwhile, resellers were grabbing hot products at lightning speed.
Curbing reseller frenzying & protecting inventory for loyal customers
Partnering with Forter allowed MediaMarktSaturn to make fraud decisions incredibly fast, harnessing identity intelligence and Forter’s global merchant network to assess the identity behind each transaction automatically to determine the risk and boost approvals for legitimate customers. This automated, omnichannel-friendly approach enabled MediaMarktSaturn to slash manual reviews, expand fraud protection to all payment methods and introduce digital goods sales across Europe.
An instant solution, transforming MediaMarktSaturn’s approach to customer trust:
- 50% increase in approval rates
- 100% of manual reviews removed
- 90% decrease in fraud levels
