Reducing Checkout Friction Without Compromising Fraud Protection
ShopBack is an online and offline rewards and deals shopping platform that helps merchants acquire new users, drive more sales, and increase cart size. For consumers, ShopBack delivers better deals, cash back, and meaningful savings across everyday shopping experiences — making it easier to spend smarter across thousands of brands.
How ShopBack Reduced Friction with Seamless, Instant Checkout
Balancing Fraud Protection With Efficient Checkouts
As ShopBack scaled across regions and introduced instant voucher and payment flows, its reliance on 3DS became a barrier to conversion. While effective at limiting chargebacks, 3DS added friction and slowed approvals at checkout. ShopBack needed a scalable fraud solution that could deliver instant decisions, reduce authentication friction, and maintain healthy chargeback rates across major markets.
Replacing Blanket Authentication With Real-Time Risk Decisions
ShopBack partnered with Forter to introduce real-time fraud decisioning across its payment flows. Forter’s Fraud Management solution evaluates every transaction instantly using network-wide intelligence and machine learning, allowing ShopBack to safely reduce 3DS usage. This enabled fast approvals for voucher payments, strong fraud control, and frictionless experiences — all while scaling confidently across regions.
Lower Friction, Healthy Chargebacks, and Scalable Protection
- 95.9% — Avg. Reduction in 3DS Rates Globally
- 0.025% — Current Avg. CB Rate Across Major Markets
- 4.8% — Current Avg. 3DS Rate Across Major Markets
