VIVAIA’s Sustainability Meets Security
VIVAIA steps into a fraud-free future while championing eco-friendly fashion
Decrease fraud and keep customer promise
VIVAIA built a loyal customer base with high-quality products and a 30-day free return policy. But as popularity grew, so did the potential challenges. VIVAIA needed to maintain trust and deliver on its customer-first promise without being derailed by fraud and chargebacks — especially during high-demand periods like Black Friday and Cyber Monday (BFCM).
Fraudsters at bay frees customers to play
By utilizing an identity-based approach and integrating into their existing payment infrastructure, Forter’s Trust Platform empowered VIVAIA to block fraudsters while ensuring an experience that was the perfect fit for good customers. Using Forter’s advanced AI-driven decisioning, VIVAIA’s team gained confidence in its ability to handle surges without the added resources. And by safeguarding the brand’s hallmark 30-day free return policy, Forter enabled VIVAIA to maintain its reputation for convenience and trust.
A more secure fit, enhancing VIVAIA’s bottom line:
- 80% reduction in chargebacks
- 99.81% approval rate
- 10% increase in holiday sales
