Published: May 25, 2016
Reading time:  minute read
Written by: Forter Team

Forter has been included in the list of Gartner “Cool Vendors” in the 02 May 2016  Cool Vendors in UEBA, Fraud Detection and User Authentication report.

The Cool Vendor series of reports is designed to evaluate interesting, new and innovative vendors, products and services. Each year, Gartner identifies new Cool Vendors in key technology areas and publishes a series of research reports highlighting these innovative vendors and their products and services.

Forter CEO Michael Reitblat commented that “With the vast amount of Fintech technology innovation underway, it is gratifying to have been named a 2016 Gartner Cool Vendor. We believe this is validation of the impact Forter’s sophisticated technology, consumer-centric approach and innovative fraud protection are having across the industry’s ecosystem.”

Forter’s system is designed to increase sales through maximizing approvals, improving customer experience and virtually eliminating false positives. Reitblat noted that “We are continuously refining our systems to provide the best fraud prevention for retailers and merchants to support their growth across the e-commerce trifecta of online, mobile and phone orders and it is nice to see that this hard work has not gone unnoticed.”

The impact of Forter’s system is felt by both retailers and their customers. Retailers are able to provide friction-free checkout, approve more orders and sell internationally and on diverse channels without fear of fraud, while their customers benefit from smooth checkout without delays in confirmation or fulfillment, and without being bothered by further requests for information or insulted by mistaken rejection. Forter’s solution is invisible to the consumer, never intruding into the shopping experience.

To find out more about Forter’s innovative approach to fraud prevention and the impact that it can have on online retail, download this white paper.



Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 minute read