In the fast-paced world of retail and payments, staying ahead of emerging trends and understanding the latest innovations are essential to driving success.
Over the past few months, Forter has had the privilege of attending three major conferences: Shoptalk Spring 2025, Payments MAGnified 2025, and the Merchant Risk Council (MRC) event in Las Vegas. These gatherings brought together industry leaders to discuss groundbreaking advancements, customer-centric strategies, and the future of eCommerce and payments.
ShopTalk Spring 2025: Embracing the Future of Retail
ShopTalk 2025 in Las Vegas once again brought together the brightest minds in retail and eCommerce to discuss the top innovations and trends shaping the future of the industry. With a focus on technology, strategies to enhance customer experience, and finding scalable business strategies, ShopTalk provided a comprehensive overview of where the retail world is headed.
Explore the key takeaways and industry trends that emerged as most important to retailers, as identified at Shop Talk 2025::
Customer Centricity
The importance of aligning every touchpoint with customer needs, from in-store experiences to product development and loyalty programs, ensuring a customer-first approach across all areas of business. It was incredibly clear that the top retail giants are focused on building brands centered around their customers.
Focus on Customer Loyalty
Loyalty programs were an essential focus throughout several sessions, with merchants sharing their priorities of investing in customer retention. However, experts highlighted that these programs are highly effective but just one element of a broader customer engagement strategy.
Prioritization of Omnichannel Strategies
Speakers stressed the importance of a seamless omnichannel presence, leveraging integrated marketing, social engagement, and retail partnerships to enhance customer experiences and drive brand growth.
Evolution of Technology
Retailers are increasingly using AI and data analytics to personalize experiences and refine loyalty programs, while adopting dynamic, real-time marketing tools like conversational AI and generative content to optimize customer journeys.
Payments MAGnified: Rethinking Strategies to Remain Competitive
February’s three-day Payments MAGnified conference (MAG) in National Harbor, Maryland, was a summit of key stakeholders from the payments industry exploring the latest technologies and strategies, who led insightful sessions and panels on the current challenges and opportunities in the payments industry. With the help from speakers from some of the world’s biggest brands, and from our Forter team members Doriel Abrams, Principal Technologist, and Galit Michel, VP of Payments, attendees were able to equip themselves with high-level insights from our experts to drive innovation and maintain competitiveness in a rapidly evolving landscape. Here are 4 key themes that emerged as current challenges and opportunities in the payments ecosystem:
Network Tokenization
A top conversation in several sessions — network tokenization is quickly growing as a top payments strategy with merchants, with many placing it as a priority on their roadmap in the next couple years.
Multiprocessor Use
Merchants are increasingly adding more flexibility by adding multiple processors and using multiprocessor strategy — which is a critical step in boosting authorization rates.
Enumeration Fraud
Enumeration fraud, or card testing for merchants, continues to rise, being exacerbated now by the new VAMP requirements.
Fraud and Payments Teams Are Overlapping
Fraud and payments teams are continuing to become more integrated, tackling many of the same problems related to friendly fraud or first-party abuse.
MRC in Las Vegas: Tackling Emerging Fraud Trends
The Merchant Risk Council or MRC conference in Las Vegas brought together industry leaders, payment professionals, and fraud prevention experts for an intense, knowledge-packed few days. As the payments landscape continues to evolve, attendees gained crucial insights into the latest trends, emerging technologies, and best practices for combating fraud, including from our very own Andrea Montero, Sr. Director of Product, and Jeff Hallenbeck, Head of Payments, here at Forter.
Catch up on some of the key takeaways that are shaping the future of payments and risk management:
VAMP Updates
Many attendees brought up the upcoming impact of Visa’s VAMP updates, especially with recent changes such as the new VAMP ratio, the enumeration ratio, and how acquirers will handle the revamped VAMP.
Automation and Chargebacks
Merchants are increasingly leveraging and requiring automation to be able to manage their chargebacks successfully – whether that’s leveraging templates with bulk actions and rules or “robotic process automation” — businesses are seeing an increasing volume of CBs and need to figure out how to handle increased scale without dropping win-rates.
Emerging Fraud Types
The market is seeing increased rates of first party fraud, returns abuse, INR abuse, and more, which is causing some merchants to rethink their fraud prevention strategies. For some, they’re essentially seeing their fraud shift more into abuse on their platforms and generally find first-party fraud and abuse more difficult to detect.
Repeat offenders are the biggest concern for merchants given that they typically commit the bulk of abuse, so the primary goal is to identify and block these users.
Looking Ahead with Forter
As the fraud, customer experience, and payments landscapes continue to evolve, the insights gained from these conferences offer valuable guidance for businesses looking to stay ahead of the curve. Whether it’s refining customer loyalty strategies, embracing AI-driven technologies, or strengthening omnichannel approaches, the key to success lies in continuous innovation and customer-first thinking.
As we look to the future, it’s clear that adapting to these trends will be crucial for brands striving to thrive in a competitive market. Ready to take action? Explore how Forter’s Trust Platform can help you navigate these shifts and deliver a seamless, secure customer experience across every touchpoint.
