Advancements in AI are reshaping digital commerce — from product discovery to purchasing — influencing how customers shop and how revenue is won or lost.
Shoppers are increasingly relying on AI agents like OpenAI’s ChatGPT or Operator to browse, compare, and even make purchases. These tools are creating new, streamlined shopping experiences – but they also open the door to fraud, abuse, and potential revenue leakage.
Recent headlines, including a warning from OpenAI’s Sam Altman about an “impending significant fraud crisis,” underscore the urgency to act. Sophisticated, automated attacks powered by AI are already rising. And traditional fraud prevention solutions aren’t built to detect this new behavior.
At Forter, AI has always been at the core of our approach to fraud prevention. Now, as it becomes embedded across every phase of the customer journey, we’re building on that foundation — introducing new capabilities and insights designed to help merchants stay ahead of both today’s risks and tomorrow’s emerging threats.
What’s New: Forter’s AI-Forward Platform Enhancements
Our latest enhancements are designed for a new commerce reality – one where non-human actors play a growing role in revenue and risk. These updates ensure that your fraud strategy can scale with AI-powered commerce, rather than being sidelined by it.
Distinguishing Agentic Activity
Building on enhancements introduced in our April 2025 release, we’ve further advanced our ability to detect and analyze agentic AI activity. We can now more precisely identify browsing and shopping behavior from different types of agents — whether it’s ChatGPT researching products or a third-party agent navigating on a shopper’s behalf — and link that activity back to the person behind the agent. These enhancements also allow us to detect when traffic is referred from large language models (LLMs) like Claude, Gemini, or ChatGPT, helping merchants better understand how AI tools are influencing shopper behavior overall.
This improved visibility makes it possible to approve high-intent traffic while blocking bots and fraud — without adding friction for legitimate customers or the agents acting on their behalf.
Agentic Activity Dashboard
A new dashboard in the Forter Portal will provide your team with real-time visibility into AI-driven activity on your site, helping you spot trends, detect anomalies, and act decisively. With this dashboard, you can gain deeper insight into how AI agents are interacting with your site and what AI tools are referring customers to your business.
For broader visibility for non-Forter customers, we’re also launching a public-facing dashboard, providing a high-level view of agentic activity across Forter’s industry-leading network.
Outpacing Risk in the AI Era
AI has lowered the barrier to fraud at scale — putting millions in revenue, inventory, and customer trust at risk with just a single prompt.
Agentic AI compounds this challenge by blurring the lines between human and non-human interactions. Unlike traditional bots, agents can act independently, make decisions, and even mimic legitimate shopper behavior, making them challenging to flag using outdated fraud tools.
With these enhancements, Forter helps you:
- Protect revenue proactively: Detect AI-driven fraud before it impacts your bottom line
- Reduce manual overhead: Free up resources and reduce costs by automating fraud decisioning, even for emerging agent-based activity
- Gain strategic visibility: Make faster, smarter business decisions with visibility into how AI tools are influencing shopper behavior and risk
Built for the Future of Commerce
As digital commerce continues to evolve, one principle remains: to build trust, you need to know who you’re doing business with. Whether it’s a person, an agent, or an AI-assisted shopper, Forter helps you determine if that interaction is legitimate and trustworthy.
With these latest enhancements, you can embrace innovation and elevate the customer experience — without compromising profitability or protection. Because in the AI era, fraud prevention needs to be just as sophisticated – and scalable – as the tools reshaping commerce.
