Burrow Sits Pretty with a 6,557% ROI
Forter has been instrumental in our growth. Their solutions have supported our expansion and ensured that our chargeback rates remained low, allowing us to focus on what we do best: redefining luxury furniture shopping.
Kabeer Chopra
Co-founder and CTO
Burrow is a trailblazer in the luxury furniture industry, built on a vision of transcending the norm of furniture standards – focusing on quality, affordability and convenience.
Burrow increases approvals to ensure more good customers lounge in luxury
Challenge
Increase volume leads to more fraud pressure
While Burrow’s vision presented vast opportunities, it also brought its share of challenges. While everyone sat at home amidst the COVID-19 pandemic, sales volume soared – leaving Burow looking for a way to refine operations, enhance customer service and deliver more comfort to more good customers.
Solution
Finding a solution that aligned with increasing growth
After a thorough evaluation of potential partners, Burrow chose Forter based on the ability to provide a hands-off, comprehensive fraud solution that aligned with their growth and needs. Additionally, Forter’s reputation and their ability to customize based on customer needs offered the company peace of mind – and the freedom to focus on growth and the customer experience.
Results
A comfier customer experience, enhancing Burrow’s bottom line:
- 6,557% total gross return on investment (ROI)
- 99.83% approval rate (improved from 89% pre-Forter)
- 0.033% chargeback rate (reduced from 0.45% pre-Forter)
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