Forter is honored to have been chosen as the Best Mobile Solution – Customers Choice in the CNP Awards 2017. The Customer Choice awards are decided by restricting the voters to clients using the services and, as CNP says, “apparently, [Forter’s] customers are impressed”.
We are delighted to see our customers’ enthusiasm for our mobile fraud prevention solution, but we are not surprised. Mobile is a crucial channel for many of our customers, as consumers increasingly turn to their smartphones to complete purchases.
To ensure that the results for both mobile app and mobile web transactions are just as good as e-commerce orders, we’ve created a mobile-first fraud prevention system. As you can see, our customers love it.
Why Mobile-First Matters
If you talk to the people in your company who work in design, marketing or sales, they’ll tell you that mobile has to be treated differently. If you assume that nothing needs to change, and that your users approach mobile shopping exactly as they do buying on a laptop, you’re going to deliver a sub-par mobile experience. It’s the same in mobile fraud prevention.
The data available from both mobile devices and mobile users is different to the norms that fraud prevention systems are used to from e-commerce. Yet many solutions simply try to adapt their standard e-commerce fraud prevention approaches by tweaking them slightly for mobile. That’s not enough.
The Three Ways Mobile Is Different
There are three main reasons that you’ll get better results with mobile fraud prevention that’s been designed for mobile from the ground up.
- Absent information. Some of the data on which e-commerce fraud protection relies isn’t available via mobile. That includes information received from computer browsers and information found within static IP addresses. Both of these can be enormously useful when detecting e-commerce fraud, but not adapting to the gap they leave on mobile means a system is at a disadvantage. Forter’s system not only accounts for the missing information but has ways of finding and using data that is present in its stead.
- Extra information. While there’s some data that’s not available on mobile devices, the reverse is also true. There’s other data which is non-existent on computers but can be very valuable in identifying and preventing mobile fraud. Think about knowing whether a phone is jailbroken/rooted, or what the GPS functionality could tell you. If you’re not leveraging this unique to mobile data, your fraud prevention is losing out. Forter is designed to make sure all of this information is put to work for you.
- Recalibrated information. There’s some information which is helpful when it comes to stopping fraud in both the e-commerce and mobile commerce channels. Often, though, you can’t treat it the same way and expect that to work; it’s not channel-agnostic. Behavioral analytics is a good example here. The way your customers behave tells you a huge amount about who they really are, and whether their intentions on your site are good or bad. But you can’t rely on the same patterns and norms you’re familiar with from web to hold true on mobile. Buyers approach mobile differently, so Forter’s fraud prevention does too.
If you think you’re starting to see why Forter’s customers love Forter’s mobile fraud prevention solution, and would like to experience similar results for your own business, get in touch.
If you’d like to find out more about Forter in action, download Forter’s white paper on mobile fraud prevention. Online delivery business delivery.com gets more than 50% of its orders via the mobile channel, so it was vital to them that their fraud prevention was as well-designed for mobile as for the rest of their site. With Forter, they are able to maximize the potential of this channel for growth without worrying about the fear of fraud. You can watch the webinar here.