PSD2 and Strong Customer Authentication: Impacts on Conversion

It has been less than a year since the GDPR came into effect in the EU, and once again online merchants are having to think through questions of compliance. This time it’s PSD2 — the revised Payment Services Directive that will be taking over from the original PSD, which will need to be implemented by September 2019. The precise impact of PSD2 is hard to predict at this stage (not least because penalties are left up to the EU’s individual member countries), but its impact on customer conversion is not.

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