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US Shoppers Are Ready to Give AI More of Their Holiday To-Do List

This holiday season, 67% of Americans plan to enlist AI’s help with their shopping

Published on October 20, 2026 •

3 minute read •

Author: Forter Team

US Shoppers Are Ready to Give AI More of Their Holiday To-Do List

Attendees in a small-group discussion at IMPACT New York 2026

The Agentic Commerce Conversations Merchants Are Having Now

Are You Ready for AI Shopping Agents This Holiday Season?

A shield, smartphone, and credit card that together, communicate agentic commerce trust

Agentic Commerce Is Here. So Are the Fraudsters Using It.

Isometric illustration of a smartphone with a blue screen displaying a shopping assistant interface. The screen shows the text 'What are you shopping for?' with a subtitle 'What can I help with?' below it. A white input field and blue send button are visible. A purple sparkle icon is displayed at the top of the screen. The phone is angled against a gradient background transitioning from pink and coral tones on the left to blue and turquoise on the right.

Can You Tell the Difference Between an AI Agent and a Bad Bot?

Two blue AI robots working at computers in contrasting environments

AI Agent Order Data: Agentic Commerce on Forter’s Network

AI personal assistant completing a headless checkout on a merchant website

AI Assistants Are Already Ordering From Your Site. Here’s What Our Data Shows

IMPACT Europe

The Fraud, Payments, and Agentic Topics European Merchants Can’t Stop Talking About

Gifts representing AI Christmas shopping, the subject of new research from Forter

How Agentic AI Is Factoring Into Christmas Shopping in the UK

Illustration of a laptop with a padlock, representing pre-auth fraud checks that protect authorization rates

Why Moving Fraud Checks Pre-Auth Increases Authorization Rates

Rising ecommerce fraud trends driven by agentic AI

Fraud Temperature Gauge: September 2026

Forter CMO Jason Grunberg and Chief Digital Agency CEO Jenna Posner discuss AI-generated content at the Agentic Commerce Collective roundtable

Does AI Content Have to be Authentic — or Can It Just Be Effective?

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