Forter’s AI agent order data has shown steady growth throughout the summer. From August to September, there was 24% month-over-month growth — or 48% if we include Instinct and Grok Bot, whose first orders we detected on September 1.
Then Meta launched Muse.
We began detecting Muse orders on September 21. That week, agentic orders were up by 229% month-over-month. Muse is still the dominant agent, having placed 49% of agentic orders during the week of October 19.
Read on to learn more about data from our network.
Last updated: November 2, 2026
The methodology of our AI agent order data
This content is based on agentic commerce data from Forter’s network, spanning July 23 to October 29, 2026. Here is a quick guide on how to read the data:
- Agentic orders refer to orders placed through an AI agent. Protocol agents (OpenAI and Google) check out through commerce protocols, identified by where the shopper came from. Here, “OpenAI” means “ChatGPT Instant Checkout.” Scraping agents include Muse, Instinct, Grok Bot, and ChatGPT Agent, a browsing agent that’s separate from OpenAI’s protocol checkout. They use screen scraping, driving the merchant’s own checkout pages, which are identified by the agent platform. “All agents” counts each agentic order once.
- Detection dates are the dates we started detecting agents reliably, which may be later than the dates they actually started placing orders. Instinct and Grok Bot first appeared on September 1. Muse was first detected on September 21.
- Humans and outcomes. Humans are all other orders at sites that had at least one agentic order in the previous 14 days, so agents and humans are compared at the same merchants. “Authorized” means the order went through card authorization. “Approved” refers to Forter’s approval decision. Cancellations come from the merchant order status (canceled by the merchant or by the customer).
How agentic orders have accelerated since the launch of Muse
Throughout August, OpenAI placed 80% to 92% of agentic orders every week. During its first week of detection, Muse accounted for more than half of agentic orders. Growth has been so fast that within its first 39 days, Muse placed 7.3x as many orders as Google did in 13 weeks.
However, Muse’s growth has been additive, rather than coming at the expense of other agents. Since its launch, all agentic orders are up 41% week-over-week. From the first week of August, they’re up 7.2x. Other agents — OpenAI, Google, and ChatGPT Agent — continue to grow, with their orders up 4% month-over-month.
Most agents’ share of orders and spend are close. The numbers are equal for Grok Bot, ChatGPT Agent, and Google, while Instinct and OpenAI spend slightly more. They take their share of spend from Muse, the only agent to spend less.
Muse ushered in a shift in AI agent order data, with scraping agents overtaking commerce protocols. They made up 1% of agentic orders in late July and 77% in the week of October 19.
Scraping agents outpace the commerce protocols in part because they reach far more stores. They can shop anywhere, while the protocols can only reach those stores that have integrated them.
Through October 7, Muse bought at 74% of the stores that received any agentic order. ChatGPT Agent bought at 45%: nearly double OpenAI’s commerce protocol.
The uptick in AI agent orders highlights the importance of being able to tell an AI agent from a bad bot. While protocol agents hand the merchant structured, verified order data, scraping agents look like a shopper clicking through the site. Merchants cannot easily tell a legitimate agent from a bot, and cannot see who the real buyer is.
The shopping habits of AI agents vs. human shoppers
Agentic orders are heavily concentrated in North America. The Google and OpenAI protocol pilots are US-only, while Muse is limited to the US and Canada. ChatGPT Agent has the most global footprint, placing nearly a quarter of its orders outside the US.
To keep the comparisons fair, we removed the effect of agents making shopping decisions based on price alone. The average agentic order was $227. Google, which spends 56% less than the average agent, skews the numbers significantly as it only supports a single-item checkout.
People tend to use agents for larger, more considered purchases. Only 27% of agentic orders are $50 or less: another figure skewed by Google.
Purchases between $50 and $200 are the most common for all agents but ChatGPT Agent, which has the largest share of orders greater than $500. However, every agent other than Google is very close behind.
See live data from the first 60 days of agentic orders
How do AI agents move through checkout? What are typical authorization rates for agentic transactions? Are chargeback rates higher on agentic transactions? On November 12, 2026, at 12:00 PM ET, join Forter VP of Payments Galit Michel for The First 60 Days of Agentic Transactions, where she’ll answer those questions and more with live data from the first 60 days of Muse, Instinct, and Grok Bot transactions.
