The fashion industry was once considered to be exclusive, centered around elite department stores and seasonal trends. However, thanks to innovation in technology, e-commerce, and the rise of fast fashion, retailers can now offer accessible apparel on-demand, and everyday consumers now expect seamless shopping experiences at their fingertips. New capabilities like clothing rental subscriptions, online loyalty programs, and mobile payment options are all driving consumers to spend more while simultaneously changing their relationship with their favorite brands and retailers. In 2018 alone, American shoppers spent an estimated $102 billion online on apparel, footwear and accessories.
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