We live in a world where the 7.3 billion people on the planet now have an estimated 3.4 billion smartphones. 70% of the U.S. population has a smartphone, and they’re using them: Mobile commerce is expected to account for 34.5% of total e-commerce sales this year, and it’s further anticipated to surpass 50% by 2021, according to eMarketer’s Mobile Commerce Roundup.
To add some perspective, each one of those devices possesses greater and faster processing power than the computers used in the Apollo missions, which NASA used to put humans on the moon.
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