Why are Consumers Giving Private Data to Websites They Don’t Trust?

As a merchant, keeping personal user details safe is imperative. One data breach could mean lost customer trust, and information available for fraudsters to hack into countless user accounts in the future. But more than half of Americans (56%) admit to inputting critical personal information into a website they didn’t fully trust.

A Forter survey of 2,000 Americans aiming to uncover just how easily people trust websites with their personal details found that the average American has their credit card information stored on five different websites.

Continue reading “Why are Consumers Giving Private Data to Websites They Don’t Trust?”